Friday, 17 September 2010

Advert Analysis - Morrissey


This advert for a new album by popular artist, and former member of The Smiths, Morrissy presents itself using the iconic image of the man himself. As was seen in the advert for The Beatles, the image of the singer appears just below the name. The name Morrissey stands out against the rest of the advert by its colour; both the singer’s title and album title appear in a stylish classic font which represents the singer. The colour-scheme of the advert revolves around a mix of dull grey and light blue which also represents the star image.

The text which describes what the album is about is positioned around the singer’s head. A special mention is made to the single “I’m throwing my arms around Paris” which is a popular song by the artist. Smaller text is used to introduce the song title. The singer’s name in the smaller text is in capitals which makes the name stand out against the other text.

At the bottom of the page is a larger bit of text which states the release date of the album. The baby which Morrissey is holding appears to be pointing at the date. Under the date is a link to Morrissey’s website.

The advert attempts juxtaposition of old and new. Morrissey is shown to be holding a baby, possibly implying a link between the old album and Morrissey’s trademark old alternative rock style; the baby representing something new.

The advert as a whole is very unusual and fits in nicely with the overall alternative rock/indie genre which the album is part of.