Friday, 17 September 2010

Advert Analysis - The Beatles


This advert for re-releases of albums by The Beatles most prominently features a picture of the four band members who themselves are iconic to the music industry. Above them is their band logo, simply the text “The Beatles” in their standard font, displayed boldly in red. The red text stands out against the grayscale band picture. The Beatles are obviously well known in the music industry; being that they’re one of the most iconic and influential bands of all time, which the advert builds upon.

Under the bands picture is an alliterative phrase “REMASTERED. REDISCOVERED.” The short phrasing of the two words helps to portray what the advert is about. The larger than standard font draws attention to the text. The text on the advert seems to become smaller further down the page, which draws the audience further in to read the entire page. The phrase “IN STORE NOW” is short and to the point; informing the consumer that the albums listed are available for purchase.

As a classic rock band, the style of the advert represents the genre. The black and white photograph gives an elegant feeling of classic music. The band members are pictured wearing clothing that would be popular in the ‘70s which helps to appeal to older members of the target audience who may share The Beatles fashion sense.