Audience Profile & Questionnaire

This is a picture of Fran Healey, lead singer of Travis, performing a solo gig at a museum in Germany.

The audience seem to conform to what would be seen as stereotypical indie fashion. The style of clothing shown is rather plain and non-descript, there's a variable mix of polo shirts, hoodies and t-shirts with a pleasant range of colours. The audience seems to be mostly young adults. Of course it's difficult to tell all of this from a picture, so I've conducted a survey in order to try and find out more about my audience and hopefully confirm my current thoughts.

Music questionnaireThis is the questionnaire I gave to all participants, in total 18 people took part in the survey. It's important to note from a statistical point of view that I've tried to tailor this questionnaire towards an indie audience as this is who I wish to make my video for. This questionnaire should give me a reasonable idea of my audience expectations.

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Of the 18 people who took part, the youngest person was 16, the oldest person was 28. The average age of the target audience was approximately 20. This seems about what I expected.

I used paper questionnaires and also electronic ones which I shared through social networking websites.

The first question was to establish that I had chosen the right people to question, I asked which genre they preferred the most. This was the response:

As you can see, from this survey Indie was the most popular genre followed closely by Rock. Pop came in third with Britpop in fourth (Although technically shared with the category "Other"). This is most likely not a true representation of genre popularity but it does show that the answers to this questionnaire will relate to my media product.


Question two asked participants to name three bands they enjoyed, this lets me know about bands I should research in order to identify conventions of genre. Note that in order to improve my results, I have discarded all bands mentioned only once.

 

According to my audience, Travis is their favourite band with 8. Their next favourite is Coldplay, who have 7, followed by Oasis and then Arcade Fire, Stereophonics and The Verve all joined in fourth place with 4. I will further my research into the music videos and albums of these bands.

Question three was a rather open-ended question, I asked what the audience would expect from a video in relation to style. Several participants cited fashionable clothing including leather jackets. Responses I received were fairly similar in nature, here are two of them.

"Indie music has always had an element of standing-out, a lot of videos are usually unrelated to the music, I'd expect to see something whacky."

"I think indie videos need to be spiced up, some of them seem very plain. They are often small productions so I don't expect too many special effects."

This question was quite broad so there's not a lot of specific points I can take from it however I feel those quotes were the most useful.


Question four was also rather open ended and I received a varying range of answers. Love and friendship seemed to be a recurring theme, to be expected as it is a major aspect of a lot of popular music. Following on from that a lot of responses stated their expectation for the music to be about growing up and being young, a few people mentioned war and peace however several people didn't answer the question at all.


Question five was a bit more straight forward. Again, responses mentioned only once were discarded.

 

 Jeans and t-shirts being clear favourites followed by trainers, this does seem to concur with the stereotypical indie image.

The final question was to help me decide on a method of distribution for my media product, here are the results.

The clear winner here is Facebook, with over a quarter of the share of users. Twitter and YouTube are close contenders. This gives me a good idea for which areas I need to focus on to distribute my media product.