Advert Analysis - The Beatles

This advert for re-releases of albums by The Beatles most prominently features a picture of the four band members who themselves are iconic to the music industry. Above them is their band logo, simply the text “The Beatles” in their standard font, displayed boldly in red. The red text stands out against the grayscale band picture. The Beatles are obviously well known in the music industry; being that they’re one of the most iconic and influential bands of all time, which the advert builds upon.

Under the bands picture is an alliterative phrase “REMASTERED. REDISCOVERED.” The short phrasing of the two words helps to portray what the advert is about. The larger than standard font draws attention to the text. The text on the advert seems to become smaller further down the page, which draws the audience further in to read the entire page. The phrase “IN STORE NOW” is short and to the point; informing the consumer that the albums listed are available for purchase.

As a classic rock band, the style of the advert represents the genre. The black and white photograph gives an elegant feeling of classic music. The band members are pictured wearing clothing that would be popular in the ‘70s which helps to appeal to older members of the target audience who may share The Beatles fashion sense.

Advert Analysis - Morrissey

This advert for a new album by popular artist, and former member of The Smiths, Morrissy presents itself using the iconic image of the man himself. As was seen in the advert for The Beatles, the image of the singer appears just below the name. The name Morrissey stands out against the rest of the advert by its colour; both the singer’s title and album title appear in a stylish classic font which represents the singer. The colour-scheme of the advert revolves around a mix of dull grey and light blue which also represents the star image.

The text which describes what the album is about is positioned around the singer’s head. A special mention is made to the single “I’m throwing my arms around Paris” which is a popular song by the artist. Smaller text is used to introduce the song title. The singer’s name in the smaller text is in capitals which makes the name stand out against the other text.

At the bottom of the page is a larger bit of text which states the release date of the album. The baby which Morrissey is holding appears to be pointing at the date. Under the date is a link to Morrissey’s website.

The advert attempts juxtaposition of old and new. Morrissey is shown to be holding a baby, possibly implying a link between the old album and Morrissey’s trademark old alternative rock style; the baby representing something new.

The advert as a whole is very unusual and fits in nicely with the overall alternative rock/indie genre which the album is part of.